Create a unique Gigapixel image from a stage mounted remote control camera, 66 days in a row, in locations all over the UK, in all weather conditions, and make it available online for navigation and tagging in under 1 hour.
This is the question we were asked by Samsung and Ear to the Ground for their campaign supporting the London Olympics torch relay, so of course we said “yes”.
To deliver the Samsung Big Cheer concept we designed and developed a completely bespoke system by working with photographic engineers in Switzerland, stage managers, satellites and a dedicated team of talented photographers.
Following the Olympic Torch we captured in excess of 1 million UK residents, generated over 17,000 tags and delivered a seamless online consumer experience both on Samsung.com and through social media channels.
What we did
Bespoke camera design, photography, digital development and delivery.
- 17,000 Facebook tags
- 111% increase in traffic to the Samsung website