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Chasing the torch

The Brief

Create a unique Gigapixel image from a stage mounted remote control camera, 66 days in a row, in locations all over the UK, in all weather conditions, and make it available online for navigation and tagging in under 1 hour.

The Detail

This is the question we were asked by Samsung and Ear to the Ground for their campaign supporting the London Olympics torch relay, so of course we said “yes”.

The Work

To deliver the Samsung Big Cheer concept we designed and developed a completely bespoke system by working with photographic engineers in Switzerland, stage managers, satellites and a dedicated team of talented photographers.

Following the Olympic Torch we captured in excess of 1 million UK residents, generated over 17,000 tags and delivered a seamless online consumer experience both on and through social media channels.

What we did

Bespoke camera design, photography, digital development and delivery.

Key Stats

  • 17,000 Facebook tags
  • 111% increase in traffic to the Samsung website
Samsung crowd

The Crowd Awaits

Crowds gather to watch the Olympic Flame
The Samsung dancers

Dance Moves

The Samsung dancers strut their stuff
Samsung flag waving

Fans young and old

Everybody joins in the festivities
Samsung dancers

The Samsung Dancers

The dance crew work their moves
Olympic torch

The Olympic Flame

The flame burns on stage as the music plays
Capturing the moment

Capturing the moment

Thousands of memories are captured
The crowd at Cheltenham

A face in the crowd

The Gigapixel camera at work
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