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The Real Spirit of Coffee

The Brief

To rebrand one of the UK's leading commercial coffee suppliers.

The Detail

As part of rijo42's ambitious expansion plans for 2019 they wanted to completely update the branding across their organisation.

The Work

After running a workshop with the client we agreed to bring a spiritualistic tribal influence to the brand that captured the original mysticism of coffee.

Our final creative route focused around an imaginary coffee shaman inspired by various tribes from the coffee growing regions of the world.

This tribal look was then translated across all the packaging and stationary featuring a Shipibo tribe inspired pattern as a running theme throughout.

What we did

Branding, creative strategy, print design, packaging design, motion graphics.

Packaging redesign

South American tribal inspired designs

Shipibo Tribal inspiration

Intricate face painted patterns

Artwork of the Shipibo tribe

Provided inspiration for our packaging design

Brochure Design

We designed a range of coffee machine sales brochures

Espresso Cup

Part of the redesigned crockery range

Company Business Cards

Branding included all company stationary

Logo Update

Subtle refinements evolved the logo to a more premium look

Ad Creative

Promoting the coffee bean range

The Real Spirit Of Coffee

Secondary branding
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