To rebrand one of the UK's leading commercial coffee suppliers.
As part of rijo42's ambitious expansion plans for 2019 they wanted to completely update the branding across their organisation.
After running a workshop with the client we agreed to bring a spiritualistic tribal influence to the brand that captured the original mysticism of coffee.
Our final creative route focused around an imaginary coffee shaman inspired by various tribes from the coffee growing regions of the world.
This tribal look was then translated across all the packaging and stationary featuring a Shipibo tribe inspired pattern as a running theme throughout.
What we did
Branding, creative strategy, print design, packaging design, motion graphics.