To widen the appeal of Tsingtao Beer beyond the Chinese restaurant to a vibrant young audience.
The Chinese have long been regarded as the leading ping pong nation despite the sport having been first played as wiff waff in England over 300 years ago. Today Ping Pong has jumped from an Olympic sport into bars and venues across the world as a social sport enjoyed on a night out.
We saw an opportunity for Tsingtao to align itself with the game and to create exciting Ping Pong experiences whilst enjoying the beer. We set out on a mission to make Tsingtao 'The Ping Pong Beer'.
Over the course of the last few years we have created inner city pop up ping pong bars with Tsingtao branded tables, we designed and developed a Dragon Ping Pong Robot for consumers to play against, launched national competitions and tournaments, and developed key partnerships with professional players. We even made a Tsingtao Ping Pong themed commercial.
What we did
Creative concept, event production, integrated campaigns, pop up structures, staging, logistics, video production, photography, 360° video, commercials, social media.
- 200,000 participants
- 1.7m Cinema impressions