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EA SPORTS

Amplifying the launch of NFL Madden

YouTube Video

The Brief

To raise awareness of the UK launch of NFL Madden amongst sports and games fans.

The Detail

Supporting the release of EA Sports highly anticipated Madden 2016, Mojo was asked to produce a unique football vs football experience with the Premier League’s Harry Kane (Tottenham Hotspur/England) and some of the NFL’s big hitters, Cairo Santos (Kansas City Chiefs) and Nick Mangold (New York Jets).

The Work

Cairo and Nick flew in to the UK to teach Harry a variety of moves from their style of football. Alongside drills, moves, passes and catches, Harry’s punting and kicking skills were put to the test. He was even challenged to mimic the famous one-handed catch by Odell Beckham which features on the cover of the game.

Videos featuring in game footage and highlights from the day were seeded across EA Sports social media sites as well as Zoo Magazine and Microsoft's own promotional platforms. The videos served as not only a promotional tool for the game, but were also used to educate a new audience.

What we did

Video production and motion graphics

Key Stats

  • 118,000 unique views
  • Extensive national media coverage across online channels and sports titles.
Madden NFL 16 box art

Box Art

The Madden NFL 2016 box art
Harry Kane shaping up for a kick

Shaping Up

Harry Kane ready for a punt
Harry Kane throwing

Throwing

Getting a feel for the ball
Harry Kane meets his NFL coaches

Harry Kane meets his coaches

Cairo Santos (KC Chiefs) and Nick Mangold (NY Jets)
Harry Kane dressed in an American Football kit

As Quarterback

Harry Kane calling the shots
Harry Kane kitted out in his NFL gear

Let's see who's the expert

Harry Kane kitted out and ready to go
Harry Kane kicking for a Field Goal

Kicking

Harry Kane attempts an American Football Field Goal
© 2018 Mojofuel Ltd