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The Grand National

Making a splash in the midst of the world's greatest horse race

You Tube Video

The Brief

Coral were looking for a way to get more awareness from their partnership with The Grand National. The objective was to place the bookmaker front of mind for race fans when deciding where to place their bet.

The Detail

We partnered with Ear to The Ground in creating a media stunt that was both random and ridiculous to generate mass media coverage.

The Work

The result was 'The Coral National' a pre-race race with 20 jockeys battling it out on the iconic river Mersey on jet-skis modified to look like horses.

Nearly all the major UK media covered the story as it happened. Images and video complete with spoof commentary was sent out to press and online channels with the footage going viral across all major social media.

What we did

Creative collaboration, video production, photography, staging, social media.

Key Stats

  • Press highlights in the Metro, Daily Mirror, ITV, BBC, The Guardian, Liverpool Echo and teh Press Association.
  • Final circulation figures across the press - 114,028,906 (OTV)
  • Featured on Coral TV across 1,700 retail outlets.
After the race on the Mersey

Sea Horses

Racing on the River Mersey
Setting up the cameras

Setting Up

The camera crew getting ready for the action
A jetski jockey

Jet ski Jockey

A jockey sporting their race shirt
The river at dusk

Racing till dusk

Liverpool's majestic waterfront looms in the shadows
Filming on the boat

Onboard camera crew

Filming in the thick of the action
A jetski race horse

Jet ski Horse

A horse that can swim
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