To celebrate the launch of EA SPORTS UFC® professional footballer, Rio Ferdinand and UFC fighter, Brad Pickett were recruited to film an exclusive EA SPORTS UFC Training Camp to drive awareness of the title amongst sports fans. 


MOJOFUEL used WIREWAX to enable the viewer to engage with interactive titles that appear throughout the content. Key fight moves from the game are featured in the sequence along with interactive hotspots that allow viewers to see the in-game action as well as the behind the scenes footage of Rio learning the moves in the gym.

The interactive video was featured on www.easports.com/rio to promote the Summer 2014 launch of the game to the UK market.


Behind the Scenes


Mojofuel shot and edited the video footage featuring Rio working through the key in-game moves - including the Leg Kick, Overhand Right, Single Leg Take Down, Combination Punches, Thai Clinch Defence, and the Triangle Choke Defence.

The onscreen animations and graphic overlays we're also produced in-house and then integrated with Wirewax's interactive video technology.