Dragon Ping Pong

As part of building the global awareness of Tsingtao beer, we were tasked with the concept and execution of an impactful cinema advert that conveyed the brand essence to a new and unfamiliar market.

 

The advert combines the brand's existing sponsorship with British Superbikes and regional table tennis events to create a unique and edgy short film about Tsingtao's underground  Dragon Ping Pong society.

 

To deepen the engagement beyond the advert, we have supported it with the Dragon Ping Pong microsite. The site encourages visitors to find the next Tsingtao Dragon Masters event in the UK.

Behind the scenes