EA SPORTS - UFC2
Who hits the hardest?
The Brief
Amplify the UK launch of UFC 2 amongst sports fans and gamers.
The Detail
To celebrate the launch of EA Sports UFC2 game, UFC legends Luke Rockhold and Antônio Nogueira were pitted against boxer George Groves, rugby player Nick Easter and football's strongest man Adebayo Akinfenwa to see who could hit the hardest to 'finish the fight'.
The Work
An impact measurement pad was installed in a London UFC gym by the Sport Science Agency and PR firm Clifford French invited members of the press to the event to have a go themselves and watch the fighters attack the target.
Whilst all the fighters scored highly it was the UFC's Luke Rockhold that won the content when he unleashed the biggest punch the team had ever measured.
What we did
Video production and motion graphics.
Key Stats
- 130,000 unique views across all channels.
- Extensive national media coverage.
Bayo Akinfenwa
Football's strongest man
Antônio Nogueira
UFC Heavyweight Legend